Universal Nutrition Animal Whey 4lbs $89.95

Basic. To some this means simple, trivial and common... Nothing to get excited about. To others, the basics are absolutely vital. They are essential and critical. You simply can't live without them. In the inner circle of the world's most dedicated weightlifters and bodybuilders, protein is one such necessary basic. It is the primary fuel for new muscle growth. And as such, it is placed at a premium. Chicken, steak, tuna and eggs. Meals featuring these popular whole food protein sources are consumed, quite literally around the clock, by serious trainers, each striving to hit a daily quota in protein grams that they've deemed necessary to reach their muscle-building goals. It takes pre-planning and hours of food prep. And that can also mean a lot of chewing. It seemed there had to be a reasonable means of helping to simplify that process, ensuring diehard trainers could hit their protein number every day. The rise and emergence of the nutritional products industry brought protein powder into the mainstream, turning average protein powders from chalky cans of undrinkable sludge into delicious fitness smoothies. Shaker cups were everywhere. Protein powder was in seemingly every household. But as the category exploded, quality diminished in the pursuit of better taste and wider margins. As a result, Animal-one of the most respected brands in the trenches of the iron sports, never truly entered the protein game in earnest. If it couldn't be done right, we wouldn't do it at all. Three proven decades in the gym bags of the hardest lifters on the planet, and no protein power. Until now. The most serious brand in bodybuilding delivers a product its consumers have been demanding for years. Animal WHEY. A protein blend heavy in cross flow micro-filtered whey protein isolate, complemented by ultra-filtrated whey protein concentrate and fortified with the proven and highly-touted digestive enzymes papain and bromelain, Animal WHEY lives to the lofty standard strived for and set by Animal, making it worthy to bear the unmistakable Iconic imagery on its front label. An impressive Nutrition Facts box wouldn't be enough, however, it would have to live up to hype in the field-on the weight room floors of the most hardcore gyms in the world... In the shaker cups and blenders of the most committed lifters out there. It would have to mix with ease and taste great, making drinking multiple shakes per day a pleasure, not a painful chore. Because let's face it, if your protein powder tastes like shit, it is less likely you will drink it as much as needed to hit your daily macronutrient goals. Unacceptable. To be worthy of the Animal aegis, it would have to taste as good as it worked. And once again, in this regard, Animal WHEY is a triumph. The right proteins, easily digested. Tasting great and going down easy. That's the standard. And a towering standard at that. But these are the sorts of goals to which we aspire. To be uncompromising in our efforts to supply the most demanding weightlifters and bodybuilders on the planet with the right tool for the job. Every time. And it is with this superlative ideal in mind that we proudly present Animal WHEY. The most essential of the bodybuilding nutritional basics. Finally done right.